Consumer Issues (Assignment 4)

Well one consumer issue would be back in 2008 when ski-doo (Bombardier Recreation Products) released a state of the art snowmobile called the "Rev xp" it was a whole new vehicle designed from the ground up and 50 lbs lighter than it's predecessor, the rev platform. They wanted to make the chassis lighter and stronger but that came at a price, making the machine lighter brought out some problems with the product, it has been tested and designed since 2003 but every new product will have bugs that need to be worked out in the first year. Many consumers reported that thier machines burnt, blew many drive belts, leaked oil and coolant, motors blowing up (not literally), the chassis itself bending and breaking, etc. BRP responded by putting warranty on every component of the sled and put out recalls to fix defective parts. Many consumers were not happy with the sled and wanted a brand new sled for thier troubles or they all just went to another company that was proven and had very little problems with thier products. On their website www.ski-doo.com, they posted a list of recalls, parts that would be covered by them, etc. They has a list of sleds, defective parts, and what the problem was, then they said take it to a local dealer for a free repair. Up until today, they still deal with some issues but not as many as before, since they listened to the consumer and repaired and worked out any bugs brought to attention by the consumer. Today they are still number one and work to bring a more reliable product to the consumer.